I create intuitive, delightful, and visually appealing digital products

My industry experience is as both a product designer and an experience designer. I have worked for a design and development agency, a SaaS start-up and as a freelancer for small businesses.

My experience in both the start-up and agency space means that I am adaptable, learn quickly and am always up for a challenge. I’m always striving to improve my design practice.

What have I designed for?

  • Enterprise scale websites
  • Complex multipage forms
  • Marketing landing pages
  • Intranets and portals
  • Content management workflows
  • Location finders
  • Online self-assessment tools
  • Booking systems

My design process

I take an iterative approach to design using methodologies such as the double diamond, design thinking and lean UX to guide my process.

Workshop
Lean UX: Don't Go Chasing Waterfalls
I co-led a workshop at a design conference on the topic of lean UX and design thinking
Read about my talks and workshops
Case study
University of Waikato: Creating an intuitive website experience for future students
I lead the design and discovery for a large scale web project
View the case study

Design systems

I have experience creating and working with design systems for a range of projects. In my last role, we used a variation on Atomic Design to build out design pattern libraries.

My work